How to Make Your CBD Branding Stand Out in an Oversaturated Market
The CBD industry is booming! However, that growth comes with a unique set of challenges for CBD distributors to overcome. How do you make your products stand out with so much competition? While this might feel like a daunting task, there are some simple steps you can take today to boost your CBD brand to the next level and stand out from the competition.
Focus on Your Audience
One way to help your brand stand out in the heavily saturated CBD market, is to target a niche audience. Whether your CBD branding is focused on skincare, pain relief, runners, athletes, health shops, chronic pain, pet CBD, or something else, it is important to have a target demographic for your brand. This will help you focus your brand and advertising to reach those specific people, and hit your target, rather than shotgunning your brand to target everyone, while actually hitting no one.
“Creating a tight, targeted brand, can be a challenge for many new CBD companies that are just getting started in the CBD space.”
Creating a tight, targeted brand, can be a challenge for new CBD companies. Maybe you just haven’t figured out which target group is best for your products. For these companies, it might be advantageous to find a marketing company, especially one with experience in the CBD space, and have a consultation. This can help you get an idea of the direction you want to take your brand, and help you learn what you need to do to focus your brand and hit that target!
You can target your audience through social media marketing, by making targeted ads. Be aware that some social media companies are not CBD friendly. They may not allow you to run ads on their website. There are other ways you can maximize your presents on these website. Creating shareable content such as CBD testimonials, infographics, and articles can help bring people to your social media and website, without needing to run ads. The key is making sure your content is valuable to your audience. Think about what content your ideal audience will find valuable. For example, if you are targeting those who suffer with chronic pain, create a branded infographic that explains how CBD relieves pain in the body.
Well designed packaging is crucial to having your brand stand out from the crowd. Your packaging should be targeted towards the niche audience you are focusing on. Finding a designer that knows the CBD industry can be a massive benefit to your business, as they can help you navigate the tricky waters that the CBD industry, and CBD branding is in. Be aware of the laws regarding CBD in your state, and subscribe to blogs or emails that help you keep informed on changes to CBD regulations.
There are many different kinds of CBD packaging. Tinctures can be packaged in a box, a tube, or by itself. Many CBD manufacturers have inhouse designers that can help you create packaging for your CBD branding. This is especially helpful if you are a new or young company, since there are already a million other things you need to dedicate your time to for you to build and grow your company.
“Finding a designer that knows the CBD industry can be a massive benefit to your business.”
Have your packaging reflect your brand’s values. Are you focusing on sustainability? You can get recycled, or hemp made labels for your products. Is your product something that your client will be taking around with them on a daily basis? Make sure your packaging is tough enough to withstand the wear and tear of being in a purse. Is your product something that will be used in a bathroom? Make sure your labels can get wet without falling apart.
Tell Your Story
When clients feel like they know your company, they will feel comfortable with your products and grow brand loyalty. Word of mouth recommendations are one of the best advertising tools, especially for a CBD brand, that money cannot buy! This is another aspect where your packaging is important. What does your packaging say about your CBD branding? This also applies to your logo and website.
Creating packaging that tells your brand story, without having to say a word, is a valuable resource. You speak to your customers through the colors, materials, and imagery of your packaging. Your brand values should be reflected in your packaging.
You can also use your social media to connect with customers on a more human level. Post stories about things that your customers value. For example, if you are targeting rock climbers, you can share inspirational stories about rock climbing. You could also share information about how CBD impacts the recovery time of climbers. Even sharing a beautiful picture of a mountain, and help your clients connect with you and your brand.
Build Brand Value
There are many ways to increase the value of your product to consumers. Making your website easy for your client to use can be very valuable to your CBD branding. If you offer multi-packs, or creating a downloadable product guides, those are a great way to add brand value. Being transparent with your ingredients, sustainable packaging, easy to access customer service are also great ways to add value. Your customers may find value in these assets, and that will help to boost your CBD branding above the competition.
Having a consistent product is also important when building brand value and loyalty. Your clients want to know what to expect each time they use your product. It is important to have proper warning on your packaging. Warnings such as ‘keep CBD out of sunlight’, are important, as CBD quickly degrades in sunlight. Helping your clients know how to properly take care of your product builds trust in your brand. This will also help them have a consistent experience each time they use your products. You should also have your products tested each time you receive a new batch from your manufacturer. This can be a costly process, but it helps you maintain the integrity and consistency of your products.
As always, Silver Shadow is ready to help you stand out from the crowd, with amazing products, design and packaging support, and years of experience in the CBD industry to help you start and grow your business.